As manufacturers typically plan their price adjustments during Q3 and Q4, the landscape has changed dramatically compared to the last years.
Starting with 2020, price increases were strongly driven by soaring costs across industries. However, while the cost situation has somewhat normalized in many markets, it remains highly volatile. Sales teams frequently report that they’ve lost their ‘feeling’ for market pricing and competitors are responding to low demand with aggressive pricing. Also procurement teams are trying to systematically reduce costs after years of constant and high increases.
2024, the challenge is no longer enforcing significant price increases but about meticulously planned, carefully prepared, and strategically executed price adjustments. Blunt increases must be strongly questioned – Differentiated approaches are strongly advised.
Success hinges on thorough preparation, including enhancing sales negotiation skills and providing precise sales guidance. Rushed decisions often lead to costly errors, making it essential to approach implementation with a nuanced strategy that aligns closely with current market conditions. Involvement, training, and motivation of your sales team are critical to ensuring the success of your pricing strategy.
Drawing on years of cross-industry projects in systematic price adjustments, we will offer you pragmatic strategies and insights.
Join our 45-minute live webinar, where we will answer the following key questions:
- How can price adjustments be systematically prepared?
- What are the best practices for calculating price adjustments? (e.g., differentiation by product groups, handling list versus net prices)
- When do price decreases make sense?
- How can sales teams be optimally prepared and guided to secure the best negotiation outcomes?
Don’t miss this opportunity! In our free live webinar, Michael will demonstrate how to systematically plan, differentiatedly calculate, and successfully enforce price increases to optimize your profitability.
Participants are encouraged to submit their individual questions in advance or bring them directly to the webinar for discussion.
Register now for November 8th
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